About Category 5
Category5 is a branding design and marketing firm that helps building products manufacturers stand out and drive more sales with 5Forces, its building product specific marketing approach.
The 5Forces™ is the brainchild of Category5 founder and CEO, Lori Malone. At its foundation is a process for calculating a product’s total benefit to customer based on its interplay with the five forces — cost, health, eco, codes and credits (tax, energy and LEED) that impact every building product.
Category5 brand strategists and designers then translate this data into a brand image, position and strategy that provides the foundation for integrated marketing efforts and package designs that will communicate the product’s true long term value.
Founded by Lori Malone in 1989, Category5 (formerly Malone Group Design) is headquartered in Tulsa, Oklahoma.
About Lori Malone
Lori Malone is founder and CEO of Category5, a brand design and marketing firm for commercial and residential building product manufacturers. She has led Category5 (formerly Malone Group Design) since 1989.
A champion of green building, Malone serves as board member for both the US Green Building Council of Oklahoma and MIT Fab Lab Tulsa and is an active member of the US Green Building Council and Sustainable Tulsa organization.
Malone graduated from University of Tulsa with a Bachelor of Fine Arts in fine and commercial art (dual major) with a minor in piano and an emphasis in engineering. She also studied design at Art Center College of Design in Pasadena.
Malone, a lifelong student of Peruvian archeology has traveled extensively throughout Peru. Also, if you see her in an airport and she doesn’t recognize or respond to you, don’t be alarmed. It was probably her identical twin.
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