About Category 5

Category5 is a branding design and marketing firm that helps building products manufacturers stand out and drive more sales with 5Forces, its building product specific marketing approach.

The 5Forces™ is the brainchild of Category5 founder and CEO, Lori Malone. At its foundation is a process for calculating a product’s total benefit to customer based on its interplay with the five forces — cost, health, eco, codes and credits (tax, energy and LEED) that impact every building product.

Category5 brand strategists and designers then translate this data into a brand image, position and strategy that provides the foundation for integrated marketing efforts and package designs that will communicate the product’s true long term value.

Founded by Lori Malone in 1989, Category5 (formerly Malone Group Design) is headquartered in Tulsa, Oklahoma.

Learn more about 5Forces Building Products Marketing Approach

About Lori Malone

Lori Malone is founder and CEO of Category5, a brand design and marketing firm for commercial and residential building product manufacturers. She has led Category5 (formerly Malone Group Design) since 1989.

A champion of green building, Malone serves as board member for both the US Green Building Council of Oklahoma and MIT Fab Lab Tulsa and is an active member of the US Green Building Council and Sustainable Tulsa organization.

Malone graduated from University of Tulsa with a Bachelor of Fine Arts in fine and commercial art (dual major) with a minor in piano and an emphasis in engineering. She also studied design at Art Center College of Design in Pasadena.

Malone, a lifelong student of Peruvian archeology has traveled extensively throughout Peru. Also, if you see her in an airport and she doesn’t recognize or respond to you, don’t be alarmed.  It was probably her identical twin.

Meet Our Team

Lori Malone
Lori MaloneCEO
Lori Malone combines laser-like business acumen with marketing and engineering principles to push the boundaries of design and optimize client marketing spend for game changing business results.
Beth Schultz
Beth SchultzProject Manager
Beth Schultz fuses a love of detail and analysis with a deep knowledge of process and a “positively forceful” approach to project management that keeps everyone on track.
Chelsey Miller
Chelsey MillerSocial Media Acct. Coordinator
Chelsey Miller combines her background in public relations and writing with her passion for and knowledge of social media to the team. If we need something done, we let Chelsey handle it; she’ll see a project through to completion, handling it with the efficiency and organization of a seasoned professional.
Nancy Edwards” picture=”http://www.category5-inc.com/wp-content/uploads/2013/11/Lori-Malone_3.png” t title=”CEO” facebook=”https://www.facebook.com/pages/Category5/493849083966231″ twitter=”https://twitter.com/MaloneLori” linkedin=”http://www.linkedin.com/profile/view?id=16544223&goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=spm_pic”]Principal of Clean Power Marketing Group, likes nothing better than a giant-sized marketing challenge. She built a career in entertainment and technology marketing working for such brands as IBM, Applied Materials and Frank Zappa before moving into clean energy in 2010. She formed CPMG in 2015 to partner with clean energy clients who are ready to take on the challenge of creating a new energy economy.  Prior to forming CPMG, Nancy was Director of Marketing for microinverter maker SolarBridge Technologies, where she built the brand from the ground up and helped create a new category for AC solar modules, leading to the successful acquisition of SolarBridge by SunPower  in 2014. A graduate of the University of Southern California with a Master’s in Communications Management, Nancy has two teenagers and, not coincidentally, a daily yoga practice. [/person]

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