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‘Real Estate is Local’ Shifts Market Perception and Leads to Increase in Home Sales

‘Real Estate is Local’ Shifts Market Perception and Leads to Increase in Home Sales

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Branding initiative corrects perceptions leading to sales and upward trend for local real estate market.
National Association of Relators

The Oklahoma Association of Realtors (OAR) is chapter of the National Association of Realtors, a trade association for real estate professionals.
The media portrayal of the national real estate market had paralyzed home sales, even though the Oklahoma market differed from the national market in significant ways.
C5 created a “Strategy for Change” to shift the opinions of both real estate agents and home buyers and sellers and drive confidence in the market.
Market perceptions greatly improved and real estate sales increased. Campaign spread to every other major Oklahoma real estate association and eventually was adopted by the state.

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