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Dayco Poly Rib packaging-1 Work & Client stories 940 x 400 pixels
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Rebranding Drives Awareness and Sales Forward for Auto Parts Manufacturer Dayco

Rebranding Drives Awareness and Sales Forward for Auto Parts Manufacturer Dayco

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Dayco image and sales catapulted forward by rebranding, new packaging and award winning mobile app.

Dayco Products is an automotive OEM and aftermarket product manufacturer known worldwide.
Its largest PolyRib® brand mark and packaging  was antiquated, positioning Dayco as “old-timey” and irrelevant.
Competitors had a ton to spend on marketing, had recently updated packaging, and four iOS and Androids apps already out in the market.
C5 created rebrand, squeezed down costs while improving quality through application of design and production expertise, and oversaw development of the DaycoApp.
Rebranding successfully repositioned Dayco an automotive OEM and aftermarket market innovator and DaycoApp was recognized for excellence by top award from Popular Mechanics magazine.

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